Throughout a decade, from being a latecomer in the construction industry, CDC Ha Noi (CDChn) has carved out its unique position with the spirit of “Going Together.” Traveling across the S-shaped land, it’s not hard to find proud constructions bearing the CDC signature. This brand, from its very roots, is full of intrinsic strength—a strength that resonates: together with each other, with partners, with society…
Originally known as Hanoi Construction Design and Supervision Consulting Joint Stock Company, it was established on April 27, 2011, and later renamed CDC Ha Noi Joint Stock Company. This name was chosen to encompass the new goals and development directions that the CDChn leadership team had planned.
The CDC Ha Noi brand logo was officially granted Trademark Registration Certificate No. 321329 on May 29, 2019, by the Intellectual Property Office.
The resonating spirit of CDC Ha Noi is distinctly reflected in its logo. “CDC” originates from the English acronym, accurately representing the company’s field of operation: “Construction Design Consultancy.” However, “CDC” also has another layer of meaning in Vietnamese. According to the Chairman of the Board of Directors of CDC Ha Noi: “Understanding the CDC Ha Noi logo as an abbreviation of three English words is correct, but not sufficient. CDC people always stand shoulder to shoulder, sharing the same will and dreams; steadfastly aiming to let the CDC Ha Noi brand ‘integrate without dissolving’ among other general contractors. With partners and customers, CDC Ha Noi cooperates on the basis of mutual development, creating value for the country and the community. Thus, ‘CDC’ here also stands for ‘Going Together.'”
And that’s also how the Slogan of CDC Ha Noi was born, closely linked between the brand logo and slogan that represent the main spirit of the house of CDC.
First, simplicity is easily recognized at first glance at the logo of CDC Ha Noi. The phrase “CDC Ha Noi” is designed according to a specific ratio, with sleek and easily readable fonts. This stems from the simple, unpretentious character of the CDC people. With this meaning, CDC Ha Noi hopes to bring honesty and sincerity—qualities that are always present in each CDC person to work with partners and customers.
Second, the overall design of the “CDC Ha Noi” logo is continuous and uninterrupted. Encapsulated in this design are multiple layers of meaning. It symbolizes the tight bond of the CDC collective. Before any goal or challenge, the people of CDC Ha Noi always walk the same path, focusing on a common goal. It also symbolizes the continuity and transition between generations within the CDC family. The younger generation inherits and continues to build on the foundation laid by the previous generation. Moreover, the continuity also symbolizes a consistent spirit across the Past – Present – Future. On its decade-long journey, CDC Ha Noi cherishes everything, no matter how small, that has passed, is passing, or will come.
Finally, upon delving into the deepest layer of the CDC Ha Noi brand logo, one might be surprised to discover a skillful and delicate combination: while the letters “CDC” are designed continuously, facing forward with many curved lines and a progressive tendency, the words “HA NOI” and the underline are modest and solid. “HA NOI” acts like a supportive base, allowing “CDC” to flourish and soar.
Having explored the layers of meaning in the “CDC Ha Noi” logo and considering the visual effects, it can be seen that the logo is adorned in a steadfast red hue. This color evokes passion from within the heart and soul; it is also the color of credibility—as CDC has proven to partners and customers over the past decade. From another artistic perspective, the logo “CDC HA NOI” brings to mind the image of a blazing torch, representing the passion and aspirations of the collective, striving together to conquer new heights.
In the traditional Vietnamese view, if the letter O represents a closed circle, signifying that its journey has officially ended, then the letter C represents an open circle, always tending towards continuous development. The brand “CDC Ha Noi” begins with “C” and ends with “C”—a firm assertion of the relentless progression of a company that highly values the spirit of “Going Together.”
CDC Ha Noi has navigated a decade with the spirit of “Going Together.” Thanks to this timely resonating strategy, the company has brought home many prestigious awards: Rank 09/500 Fastest Growing Enterprises in Vietnam in 2021, Top 500 Largest Private Enterprises in Vietnam in 2020 (conducted by Vietnam Report); ISO 9001:2015 Quality Management System Certificate (awarded by GIC Vietnam, representative of UKAS, UK)…